Why Properties Don't Sell.

Lingering listing?

There's a number of factors why a property may not be selling, but there is only one reason.

Factors can include: 

• Condition - deferred maintenance or major maintenance 

• Cleanliness - no one wants to buy a dirty home. Dirty homes also are a way of saying to the buyer "if I can't be bothered to clean, I can't be bothered to do maintenance" 

• Odd features / layout - maybe there's only one bedroom on the main floor and the rest are in the basement. 

• Structural / time of build concerns - cast iron plumbing, fuse panels, stucco with asbestos... 

• Location - undesirable area, main roads, building restrictions, funky land layout, problem neighbours 

• Cold, damp - Signs of neglect or "I've given up" 

• Dated - the pink carpet from 1991 could be immaculate, but today's top dollar buyer wants a modern, move-in-ready home

All these factors lead to the one and only reason properties don't sell which is...

Incorrect Price

You have to price for those factors, and meaningfully adjust your price after 10-30 days if you're not having viewings or receiving offers. 

And the most important disclaimer for this post: A property can also be immaculate and in the perfect area, and if the price is incorrect, it's not going to sell. 

Any surprises? Comment below. 

Pricing is both an art and a science, and it's a skill we have honed. Reach out to talk about pricing your upcoming listing properly. 

Reach out today by completing the contact form below or contact us directly:

Nicole Darbaz, REALTOR®

Your trusted, St. John’s metro, real estate expert

Darbaz Real Estate Group

Keller Williams Platinum Realty

709-691-1373

NicoleDarbaz@kw.com

Matthew Russell, REALTOR®

Your trusted, St. John’s metro, real estate expert

Darbaz Real Estate Group

Keller Williams Platinum Realty

709-689-8076

MatthewRussell@kw.com